Lethargy requires money

Dark Age of Camelot is almost ready for the winter and they are finishing to build their stock:

we are announcing a price increase starting on February 3rd to the prices listed below.

* $14.95 per month
* $40.35 for 3 months
* $71.70 for 6 months
* $137.40 for 1 year

I believe they are thinking that the subscribers holding already after WoW’s launch are more loyal than the price hike. Probably they want to set a “ground zero”, accumulating all the odds. So that they can just “rise” from there. Something like a sperimentation to check the market.

UO rised the subscriptions exactly in the worst moment possible (after the AOS craptacular launch). Again I believe it’s a way to test the “worst scenario”. So that they can gather data and plan their future more consistently.

I think it’s horrible timing.

Those features are only the beginning of what we have planned and over the next few weeks we will be announcing additional improvements and upgrades to the game.

That line also tastes quite bad. Honestly.

Unknown promises aren’t good for the genre.

Discuss here

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