It gets more and more fun:
# When choosing your server for the first time, the server wizard will suggest a server with low load to improve your game-play experience. However, if you decide to pick your own server to play on, we suggest picking a server where the population is not high during peak hours (peak hours are 6pm through midnight in your local time zone). This will help you avoid server queues.
# Also, feel free to play in any time zone. The server wizard automatically chooses a server based on your indicated time zone, but this is only intended as a suggestion for playing with people in your region, not a requirement for better latency. Our datacenters are equally capable of supporting users from any region in North America.
1- Go play on a off peak server
2- Go play outside your timezone
LOCAL SERVERS FOT TEH WIN!