A gold quote again from Ubiq/Damion Schubert:

However, I think it’s a disappointment that most of the new games that are coming out right now really do nothing to truly take advantage of being ‘massive’. Rather than focus on what you can do if you get 100 people together, the industry this year has focused once again on small groups of 2 to 6 people. This genre isn’t going to come of age until we stop trying to be Diablo, and start taking advantage of our own unique selling point.

My question is if it will be Blizzard to achieve that as well.