Now tell me if he isn’t irritating:

Mark Jacobs:
– We don’t care about getting 5M users and we are not going to even try. If we wanted to do that we would have to fundamentally change the design of this game and throw a heck of lot more money at it. Neither of which appeals to GW or Mythic. Look, neither GW nor Mythic are stupid, we both know that if we wanted to appeal to the crowds that are playing WoW, WAR would have to be a very different game and neither of us want to do that. If that was a priority for Mythic & GW, we could make it happen but we have no interest in that. What we are going for is the “sweet spot” in creating a game that is Warhammer but not as dark, dank and depressing as it could be nor as light and fluffy as it would need to be in order to get the 5M+ crowd. Our decision to make this game about war should tell you that.

– As far as hoping we will attract DAoC players (former or current), yeap, we expect we will do that as well as other players who are looking for more than PvE. We want to do for RvR what WoW did for PvE. If we can accomplish that, we will be very successful and very happy.