{"id":1847,"date":"2009-01-24T06:08:44","date_gmt":"2009-01-24T13:08:44","guid":{"rendered":""},"modified":"2009-01-24T06:23:38","modified_gmt":"2009-01-24T13:23:38","slug":"","status":"publish","type":"post","link":"https:\/\/cesspit.net\/drupal\/node\/1847\/","title":{"rendered":"On building false hype"},"content":{"rendered":"<p>I&#8217;m strongly against this new habit across game companies of announcing the announcement. Hype should be built on the merit of things, not on false expectations or projections. I say this not as a personal preference, but because I believe that hype built without a foundation is hype that will hurt in ALL cases, even the best ones.<\/p>\n<p>Mythic will announce something next week. Dunno if it&#8217;s a free expansion, a patch or whatever, but these are the small expectations Mark Jacobs is building:<\/p>\n<blockquote><p><i>While our patch notes for the next version are certainly worth reading, I think the new content is pretty good as well. Now, whether players consider them <u>totally over-the-top, mega brilliance or simply, kewl, interesting, next generation<\/u> stuff will be interesting to see. There are other options of course, but I&#8217;ll stick with those for now.<\/i><\/p><\/blockquote>\n<p>Imho, things should be talked about in two cases. Before the fact, if devs want to participate in a discussion and and confront and integrate players feedback. After the fact, to discuss the merit of things.<\/p>\n<p>But announcing and hyping the announce, without anything concrete and objective to say. Why? What for? It&#8217;s since release that MJ hypes patch notes, only to have real patch notes out deluding players and him ready to hype the next. This policy operates at a loss, every time it&#8217;s a little worse. You&#8217;re training customers to not trust you.<\/p>\n<p>Especially when your customers have a critical eye for what you do and you keep going with blind self-praise. It creates a disconnection with the players that won&#8217;t bode well at all. There isn&#8217;t anything worse than self-praise in the face of your customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;m strongly against this new habit across game companies of announcing the announcement. Hype should be built on the merit of things, not on false expectations or projections. I say this not as a personal preference, but because I believe that hype built without a foundation is hype that will hurt in ALL cases, even [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[32],"class_list":["post-1847","post","type-post","status-publish","format-standard","hentry","tag-warhammer"],"_links":{"self":[{"href":"https:\/\/cesspit.net\/drupal\/wp-json\/wp\/v2\/posts\/1847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cesspit.net\/drupal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cesspit.net\/drupal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cesspit.net\/drupal\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cesspit.net\/drupal\/wp-json\/wp\/v2\/comments?post=1847"}],"version-history":[{"count":0,"href":"https:\/\/cesspit.net\/drupal\/wp-json\/wp\/v2\/posts\/1847\/revisions"}],"wp:attachment":[{"href":"https:\/\/cesspit.net\/drupal\/wp-json\/wp\/v2\/media?parent=1847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cesspit.net\/drupal\/wp-json\/wp\/v2\/categories?post=1847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cesspit.net\/drupal\/wp-json\/wp\/v2\/tags?post=1847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}