Some more /pizza (plus ugliness)

On ZenOfDesign, Ubiq has summed up what peoples didn’t get about the EQ2 new /pizza command.

Here’s why:

On an unrelated note, we saw a particularly shrewd bit of marketing in Everquest 2. A new “/pizza” command opens up an external web browser and loads up the website for Pizza Hut. Slashdot, Boingboing, and even the more mainstream CNN all reported on the new feature putting millions of eyes all over the Everquest 2 logo. Certainly advertisement deals helped motivate this change, but the mainstream coverage of EQ2 alone made the feature well worth the cost of adding a URL to an in-game slash command. Even if they don’t sell one single pizza, the attention to the feature make it well worth the cost.

The same applies to the “Pizza Hut” brand.

(It took me more than a fucking *hour* to search everywhere where I did read it. I need to archive more stuff)


Plus an interesting news. It seems that the asian version of EQ2 doesn’t have “deformity” as a standard of beauty. Incredible! Or at least it’s a good competition between the two.

Here you have the best comments like:

“wow US got shafted.”

“If those pictures are really the models – I’m fucking outraged. This is obvious proof that SoE needs to outsource it’s artists not it’s customer service.”

“Damn, I’d pay to play EQ2 if the models looked like that”

Take this and your meaningful localization, Ubiq :)

EDIT: Cosmik commented too.

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